One thing I know for sure: if you as a business owner feel really uncomfortable doing a thing, your customers will notice and feel that too. You can’t run a big sale you don’t believe in. You can’t create content for a funnel you feel crummy about. You can’t launch Facebook retargeting ads that make you feel icky. Your customers will know. They always know.

I feel like we’ve gotten to the point where we can no longer listen to podcasts leisurely on a long road trip (think of Serial when you first heard it, or any number of mysteries solved over many, many episodes) if we are entrepreneurs of any kind. It feels as if we need to now use every spare moment to hone our skills, refine our brand, develop new funnels, join mastermind groups and listen to seven marketing podcasts a week just to stay current.

Whether you run your own business or work at a company that has remote employees, you have likely had at least one person on a recent project that is not in your physical location for most of your time working together. This is the nature of the gig economy we are currently living in. So the question isn’t why? It’s how. How do I manage a remote team and over-deliver on all my projects and revenue projections?

You’ve seen all the Pinterest quotes. You’ve screenshot-ed several Instagram stories about it. You’ve puzzled over this idea while also aspiring to embody it: “Do what you love and you’ll never work a day in your life.” We are constantly told to do what we love. But what if we don’t know what we love?

Starting a business isn’t easy. Sustaining one can be even tougher. When the novelty of being your own boss has worn off and the reality of payroll and a less than stellar recent product launch has you in fits, you’ll take advice and inspiration from anyone with a good idea. Why not take advice from some of the best in the world?