You’ve seen all the Pinterest quotes. You’ve screenshot-ed several Instagram stories about it. You’ve puzzled over this idea while also aspiring to embody it: “Do what you love and you’ll never work a day in your life.” We are constantly told to do what we love. But what if we don’t know what we love?

Starting a business isn’t easy. Sustaining one can be even tougher. When the novelty of being your own boss has worn off and the reality of payroll and a less than stellar recent product launch has you in fits, you’ll take advice and inspiration from anyone with a good idea. Why not take advice from some of the best in the world?